About Friend A Labs
Friend A Labs started in 2022 when friends came together to discuss the lack of real consumer-focused applications in the blockchain industry. Our founder, Shin, has been toying with the idea of building a better alternative for digital asset marketplaces and advertising for years. With Friend A Labs, these ideas are becoming reality.
Values
Ship fast, then perfect it
Launch solid products fast, then work on ironing out small bugs and perfecting them using community feedback.
Foster curiosity
Venturing off-topic often leads to very creative new approaches to existing challenges. We encourage team members to go down their respective rabbit holes, and apply what they learned later on.
Balance working together and giving people space
We love catching up with each other, bouncing off ideas, and thinking through tough problems. But we also give each other space to work on parts individually because we understand that this is often where people get in the zone and deliver awesome results.
Be a Friend A
That means being supportive, open-minded, and not shying away from big tasks. Overcome one's fears to empower others.

THE TEAM
We are a bunch of technology enthusiasts who believe tech should empower and not undermine. Collectively, we boast more than ten years in the blockchain space and have worked across protocols, apps, CEXs, and digital asset projects. We share a love for Memes and building cool things.

Shin the Dev
CEO & Founder
- 5 years of experience in Front-End development, including at CommonWealth, MIH Ventures, Polygon and is web3 native.

Naomi Oba
Co-Founder and CMO
- 4 years experience in crypto, working across Marketing, Sales & Community, including at Bitcoin.com, Minima and accomplished copywriter.

Matias Forbord
Co-Founder and CTO
- 13 + years as a full-stack developer including at ConsenSys & SkillShare.
- Developed Web apps across web2, and web3, scaling to millions of user.

Lucian Kallee
Front-End Developer
- Passionate individual with lots of experience building interfaces users love and is crypto-native.
Our Advisors

Mark Beylin
- Co-founder of MyCo, member of Kernel (Gitcoin), previously ConsenSys

Nirbhik Jangid
- Founder of dApp List, previously Polygon, Pineapple Consulting

Jillian Godsil
- Journalist, Writer, for CoinDesk, CoinTelegraph

Hudson Jameson
- Ethereum core developer liaision, co-founder of Flashbots Innovations , committee member of Zcash Open Major Grants, previously Ethereum Foundation
Manifesto
We are passionate supporters of content creators.
We root for all the artists trying to make it in the digital world.
We empathize with all the users getting annoyed at all the popups and being followed wherever they go.
We believe that the current digital economy does not serve us well. Whether you are a creator, artist, business, or user, this is your attention, your experience.
Time to take back control.
We provide the tools and infrastructure to empower users, creators, and artists. We cheer you on as you take your first steps in your creative endeavors.
Just as a good Friend A does.
FAQ
What is Editions?
Editions is a holistic platform consisting of a digital asset marketplace, Editions Fabric (discovery network), and a mobile app (not yet released). You can read more on each part in our docs.
How does Editions work?
Editions marketplace is a set of smart contracts that facilitate minting, buying, selling, and trading of digital assets. Our Editions Fabric enables content creators to display digital assets on their respective websites to make blogs and other online ventures financially viable.
Who is behind Editions?
Editions is a product created by Friend A Labs, a blockchain development studio. You can find all the details about us here.
Which blockchain is Editions on?
Initially, Editions is running on the NEAR blockchain. In the future, we’ll add support for further networks.
Does Editions have a token?
No. And we’re not planning to release one anytime soon.
What is Friend A Labs?
Friend A Labs is a blockchain development studio with a focus on building user-facing applications. Our first product is Editions - a platform to empower content creators and users.
Who is behind Friend A Labs?
Friend A Labs was founded by Shin the Dev, and his two Co-founders, Naomi Oba, and Matias Forbord.